Simply put, the ATA SRO was designed to vet practical standards that deliver a positive channel experience for consumers. This vetting process allows us to tackle tough issues, bringing to light obstacles that our industry faces, possible solutions that would allow business and consumers to “live cohesively.”

By doing this within the industry, we are better advised of issues negatively impacting consumers and the solution impacts to business. The result is a more proactive dialogue inside our channel community as well as with regulators.

To accomplish these goals, the ATA SRO committee developed a comprehensive audit process with an online audit tool. This process leads to accreditation in one of three different levels. The audit process consists of the following five phases:

• Pre-Audit: Choose your desired accreditation level. Upon setting up your account, you can access SRO Self-Assessment Tools.
• Select The Audit Firm. Upon completion of the pre-audit process, you select your desired audit firm from a list of certified auditors.
• On-site Audit: During the onsite visit, your audit firm will rate each item using a standardized rating scheme.
• Post-Audit: Allows for any remediation to correct any issues found during the audit process.
• Request For Accreditation

For more information about the SRO Audit process or to set up an account, please contact us at stacie@ataconnect.org or call Stacie Perdue at (317) 816-9336.